You Are The Brand — Storytelling Master Class with Mike Kim


Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike’s expertise of building a cash-generating business around a personal brand and Phillip’s groundbreaking strategy for business owners to win at marketing.

The pair begin the discussion by covering how the marketing game is rigged, and how those who come out on top have realized that they are playing a data game combined with a valuable message to their target audience. Mike breaks this down in a personal branding mindset by explaining the correlation of followers and expertise. *Get your pens and paper out. You will want to draw this graph and fully understand this concept.

Mike follows this breakdown by using a real-life example of someone that is killing their personal brand — Brené Brown. With Phillip being a fan of Brene and having read many of her books, the pair dissect her rise into becoming the “Ideapreneur” and “guru” that she is known as today.

Finally, Phillip and Mike dig into the importance of storytelling. This part of the episode is packed with Mike’s insights on how he identifies his client’s stories using his five levels of awareness, the three stories every brand needs, and the three questions he uses with new clients to get to the core of who they are. He also explains the best way to tell a story, and it’s not what we were taught in grade school.

Stick around at the end for Phillip’s free MARKETING TIP OF THE WEEK that gives an actionable way to build trust with your customers. Mike Kim also provides a free tip to utilize in your email marketing that guarantees trust with your email list.



PS — I would also be so grateful if you could also leave a review if you loved this episode! Leave a review HERE.

PPS — When you become an exclusive subscriber to my “Undefeated Marketing” bi-weekly data, business, and marketing blog, you will always get first (AND FREE) access to our consumer data and insider offers before anyone else (i.e., your competition). If you know someone that will benefit from these key insights, forward this to them and encourage them to sign up HERE.




Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Shape of Stories

Madeline Schroeder — Adopting Virtual Events For Successful Business Marketing

2 EASY Ways To Grow Your Email List

How to take advantage of trending conversations with surveys?

“Coliving” or “Co-living” — what to use?

The 2020 Event Planning Checklist that Actually Works

INNBEAUTY PROJECT Creation vs. Curation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Phillip Stutts

Phillip Stutts

Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”

More from Medium

The future of digital humans

‘Squid Game’…Turns the death game genre on its head, to present a story that's more about the…

Are we giving the right energy to our own mind, body and soul?

Do you think of yourself as intelligent and sophisticated?