You Are The Brand — Storytelling Master Class with Mike Kim
ABOUT EPISODE 8 -
Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike’s expertise of building a cash-generating business around a personal brand and Phillip’s groundbreaking strategy for business owners to win at marketing.
The pair begin the discussion by covering how the marketing game is rigged, and how those who come out on top have realized that they are playing a data game combined with a valuable message to their target audience. Mike breaks this down in a personal branding mindset by explaining the correlation of followers and expertise. *Get your pens and paper out. You will want to draw this graph and fully understand this concept.
Mike follows this breakdown by using a real-life example of someone that is killing their personal brand — Brené Brown. With Phillip being a fan of Brene and having read many of her books, the pair dissect her rise into becoming the “Ideapreneur” and “guru” that she is known as today.
Finally, Phillip and Mike dig into the importance of storytelling. This part of the episode is packed with Mike’s insights on how he identifies his client’s stories using his five levels of awareness, the three stories every brand needs, and the three questions he uses with new clients to get to the core of who they are. He also explains the best way to tell a story, and it’s not what we were taught in grade school.
Stick around at the end for Phillip’s free MARKETING TIP OF THE WEEK that gives an actionable way to build trust with your customers. Mike Kim also provides a free tip to utilize in your email marketing that guarantees trust with your email list.
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