The Unicorn of Napa Valley

Photo Source: JaMCellars
  1. Find out what your customers want before you create a brand. In this case, John’s customer base loved buttery chardonnay. So tap into the obvious, and remember, you must be relevant and distinctive in the customer’s eyes, not yours.
  2. Once you identify the brand name, you must have a high standard of quality that is non-negotiable. The brand may get your foot in the door but your principles for high standards will blow the door open to long-term success.
  3. Read more about John and his amazing company, and follow them on Instagram, Twitter, and Facebook.



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Phillip Stutts

Phillip Stutts


Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”