The Cleveland Browns and Miller Lite Are Making Branding History

  • The same team that lost 37 of 41 games from 2016–18? Yes.
  • The same team that’s experienced 11 consecutive losing seasons? Yes.
  • The same team that hasn’t made the playoffs since 2002? Yes.
  1. Mayfield and Kitchens embody what marketing is all about — honesty, leadership, authenticity, and a little audacity. Follow their story as the season takes off and maybe you can just learn a thing (or as Kitchens would call it “a thang”) or two from how they do it.
  2. The ultimate marketing success is to win — whether in sports, politics or your business. You can’t win without the best team. The lowly Cleveland Browns suffered for decades until two impactful leaders came together to transform their culture and push the franchise’s bottom line into the stratosphere. Do you have the best team in place to take your company to the next level?

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Phillip Stutts

Phillip Stutts

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Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”