How Your Customer Behavior Has Changed Since May

  • 20% increase in the importance of messaging to personal values to American consumers (pre-COVID vs. now).
  • 73 million American consumers have radically shifted their personal buying/purchasing values (see below on what new messages are working now).
  • Least effective messaging to convert customers/clients right now is around “pleasure and/or influence”.
  • 71% of Americans are more concerned about their finances than their health.
  • In late 2019 Coca-Cola ran an ad campaign that stated: “Open a Coke, Open Happiness.” They recently shifted billions of ad dollars to the “safety” message, including this example: “Staying Apart is the Best Way to Stay United.”
  • At my agency, Win BIG Media, we work with a 9-figure real estate title company. Their B2B “customers” are real-estate agents. Our recent marketing campaign notified this “realtor market” about our client’s new and “safe” COVID-19 policies, including offering non-contact drive-through and online closing options. We’ve seen a 50% increase in key conversion metrics from this “safety” message.
  • We work with a B2C e-commerce food and product company. By targeting the right audience in the right market (vegan, vegetarian and organic food buyers in New York City), we saw a 25% increase (compared to cities with a low Covid-19 infection rate) by utilizing these two “safety” messages: “Don’t Compromise Your Family’s Health with Toxic Products” and “Horrified by Ingredients in your Skincare Products? We Make Safe Natural Plant-Powered Products that Support Immunity.”
  • Our New York City law firm client has seen a 6x return on new, non-referral clients since we launched our “safety” branded ads.
  • Finally, click HERE to read our brand new “flash case study” for one of our pest control clients, where we quickly shifted their messaging and grew their bottom line by 2–4x.

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Phillip Stutts

Phillip Stutts

Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”