How This Documentary Filmmaker Built a Marketing Empire

In this episode of the Undefeated Marketing Podcast, Phillip is joined by Marisa Murgatroyd, former documentary filmmaker, founder of Live Your Message, and creator of Experience Product Masterclass.

*If you want to learn even more from Marisa, she offers a FREE 5-day challenge called “Profitable Product Idea Challenge.” If you would like to join the 50,000 other participants to put your idea into massive action, visit www.liveyourmessage.com/undefeated.

After recounting the beginning of their friendship in the Eben Pagan mastermind, Phillip dives into the beginnings of Marisa’s career as a documentary filmmaker living in the Amazon, where she created what she calls “the true social media” — media about social issues. They dive deep into Marisa’s experiences in the Amazon, have her revisit some information about her earlier work that she has not talked about in years, and highlight the skills she developed that have made her the entrepreneur she is today.

Transitioning to her career as an entrepreneur, Marisa explains to Phillip why she left the world of social issues and filmmaking to pursue entrepreneurship. She points to some impressive statistics about online courses and their inability to take action, which inspired her to use her filmmaking skills to develop a solution. She goes into detail about how her idea evolved to include the world of apps and games until she began to identify the “Ten Core Experiences” that can make online courses a success.

Turning the conversation to the world of marketing, Phillip and Marisa discuss her messages and how she shares them with her audience to grow her brand. An important lesson here: Customer success is the new marketing.

Finally, Phillip discusses some industry news (the job market) and some personal insights into Marisa’s experience working with her spouse.

To round out the episode, Phillip and Marisa give their MARKETING TIP OF THE WEEK. Phillip enters the world of sales this week with a quote from David Meerman Scott about lead response. Marisa then briefly discusses the many “touchpoints” in sales and gives a great example of how she does it in her career.

CLICK HERE TO LISTEN TO THE FULL INTERVIEW ON APPLE PODCASTS…

CLICK HERE TO LEARN MORE ABOUT THE UNDEFEATED MARKETING PODCAST…

Phillip

PS — I would also be so grateful if you could also leave a review if you loved the episode! Leave a review HERE.

PPS — When you become an exclusive subscriber to my “Undefeated Marketing” bi-weekly data, business, and marketing blog, you will always get first (AND FREE) access to our consumer data and insider offers before anyone else (i.e., your competition). If you know someone that will benefit from these key insights, forward this to them and encourage them to sign up HERE.

--

--

--

Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Make a Web in 4 Steps

“If you aren’t totally exhausted every day for that first year, you aren’t doing it right” with…

Developer, Meet SEO

Are You an Undercover PR Person?

Are You an Undercover PR Person?

Why Are Some Website Links So Long?

Want to TakeYour Social Media Management Skills to the Next Level?

Three fashionable women in office working hard and looking fierce

Maximizing Sponsorship ROI in an Omni-Channel World

9 Steps to Adopt a Customer-Centric Content Strategy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Phillip Stutts

Phillip Stutts

Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”

More from Medium

How Natural Disasters Impact Food Security

The Future of MedTech and Medical Devices - Al Reid

2021. 11.

November Numbers Show a Rise In London’s Market!