How Marketing Failure Can Lead To Your Ultimate Success

ABOUT EPISODE 5-

Co-founder and podcast host of From Founder To CEO, Todd Uterstaedt, joins Phillip for the fifth episode to discuss marketing from the perspective of a founder/CEO looking to grow their business.

To start, the pair walks through Todd’s recent failure as a marketer in which he invested $60,000+ for no return.

The discussion shifts from Todd’s personal failure to focus on what founders get wrong with their marketing. He dissects the “special power” that founders believe they have when their business’ get their first break, and how founders lose it without even knowing. *Listen closely here there is a great tip for founders getting stuck with this.

Finally, the pair of founders dive into the reality of creating and running a business. Todd relays a story from a client of his who expressed the one thing that founders don’t want to admit — how lonely and scary it is at the top. Phillip wraps it up by opening up about his own experience with becoming a founder and CEO of a marketing agency, and his recent trip to the Front Row Dads convention that connected a few dots.

Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK sent in from Gabe Ollins, the founder of an orthodontic practice, that gives you an easy way to put lighter fluid on your personalized thank you notes. Todd also shares an incredible tip on what to avoid when growing your business.

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