Do You Give or Manipulate?
In episode 25 of The Undefeated Marketing Podcast, John Ruhlin, founder, and author of Gift·ology, joins me to discuss authentic gift giving and how it can transform the ROI for your business.
John is the ultimate giver and explains how his mentor (and ex-girlfriend’s dad) taught him the importance of relationships and giving meaningful gifts. It became the foundation for his sales as a Cutco sales rep — and he is now the #1 sales rep in the history of Cutco (out of 2 million salespeople).
John now uses his authenticity and Gift·ology approach to help business leaders build and maintain meaningful relationships that turn into massive referrals.
*Build out a list of your essential relationships and listen closely to John’s awesome examples and how he works with business owners to grow their network through authentic gift-giving.
To close the episode, John and I give their UNDEFEATED MARKETING TIP OF THE WEEK. I explain the marketing tactic you need to get started on ASAP — “over-the-top” marketing (streaming services). John gives an awesome, personalized gift suggestion (that ties into one of my all-time favorite tips). You will not want to miss this week’s tips!
*A special thank you to the sponsor of this week’s episode, Built. For those that own a business that take part in building a home, go to www.getbuilt.com to ensure that your next project progresses with clarity and control.
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Phillip
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