Jeff Lerner, retired jazz musician turned entrepreneur, joins Phillip for Episode 12 of the Undefeated Marketing Podcast to discuss how he built multiple online businesses to over eight figures and his current focus on educating and inspiring entrepreneurs on the power of entrepreneurship in the modern economy (In 2018 Jeff founded ENTRE Institute where over 50,000 students are developing their ENTREpreneurial skills).
The pair dive in deep right from the start with an introspective look at their schooling experiences and how it shaped their entrepreneurial journey. Jeff even shares a controversial thought on how the strict structure in our school system restricts our youth from their fullest potential.
Phillip then begins with a dissection of Jeff’s past from his early career as a jazz musician in Houston, TX to his first and last failed business ventures before he began his journey to building ENTRE Institute. They discuss the psychology behind failure, how to build momentum when you are in a hole, and how Jeff paid off over $400,000 in debt in only 18 months.
The conversation flips as Jeff highlights his upward journey to success. They explain the current industry landscape and why being in the top 1% is the easiest place to be. They also describe the marshmallow experience and its connection to delayed gratification and entrepreneurial risk.
Finally, Jeff gives marketing insight on the start of his brand and his educational platform ENTRE Institute. *This is where you need to start taking notes.
To round out the episode Phillip and Jeff give a MARKETING TIP OF THE WEEK. Phillip explains how to build trust with personal stories and Jeff reinforces just how important video is for your marketing strategy.
PS — I would also be so grateful if you could also leave a review if you loved the episode! Leave a review HERE.
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