[BONUS EPISODE]: Consumers are Focused on Necessities, but Here’s What You Can Do

Phillip Stutts
2 min readOct 14, 2022

Today, we are exclusively releasing our latest data report on the state of your customers and how they are buying — you can download it for free — CLICK HERE.

In addition, I spent an entire podcast talking about it HERE.

Here is what we are seeing in a nutshell — companies are facing a huge problem — customers are dropping in brand loyalty and buying cheaper alternatives at a higher rate since the Great Recession of 2008. 76.8% of American consumers are clearly struggling to pay for necessities or just getting by, which means people are cutting out nonessential purchases.

So what does this mean for you?

If you are an entrepreneur or marketer, you need to market your products as necessities to capture consumer attention and compete in a market where every customer is looking for the best value.

In this episode of The Undefeated Marketing podcast, Brandon McKee and I not only share our latest consumer data report, but also show you how every Fortune 200 company is investing in data and AI software to combat this problem and reach their exact target audience with a message that will convert.

Again, you can download our latest report for free HERE. In it, you’ll get in-depth information on customer demographics, branding, and messaging. Do not miss the chance to know what’s going on in the marketplace before your competitors. If you’d like to listen to our podcast summary of the data report, CLICK HERE.

Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/


PS — I would be incredibly grateful if you would also leave a 5-STAR review for The Undefeated Marketing podcast HERE. You don’t need to write anything, just click on the link HERE, rate the podcast 5 stars and press the submit button. That’s it. Let me know if you are totally against helping me out and rating the show 5 stars.

PPS — When you become an exclusive subscriber to my “Undefeated Marketing” bi-weekly data, business, and marketing blog, you will always get first (AND FREE) access to our consumer data and insider offers before anyone else (i.e., your competition). If you know someone that will benefit from these key insights, forward this to them and encourage them to sign up HERE.



Phillip Stutts

Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”