A Reckoning is Happening in the Economy

  • Making your customers/clients feel “safe” with your product or service offering.
  • Proving and earning “trust” with your customers/clients.
  • Showing how your product/service is “helping others.”
  • Unemployment benefits will be running out at the end of July.
  • The recent negative economic effects of lockdowns in states like California, Arizona, Texas, and Florida (mostly in South Florida).
  • Our July 2020 data shows that 96.4% of Americans are not going to make a luxury purchase anytime soon. That’s an increase from June where 93% of consumers indicated they wouldn’t be making a future luxury purchase. That trend is going in the wrong direction for the broader economy.
  • The stress on parents regarding their children’s fall education enrollment is at unprecedented levels — whether online, hybrid or in-person physical attendance (and you better believe there will be a tightening of family budgets around this “stress”).
  • The media is driving almost exclusively bad health news, at unprecedented levels (click-porn sells people!), which is creating massive amounts of fear.
  1. I’ve preached this for months but holy hell, it’s important now. You must position your brand, product, or service as a “need”, not a “want.” What does that mean? I wrote about it recently HERE
  2. For the last decade, we’ve lived in a global economy. As a marketer, we have targeted client messages and advertising campaigns mostly on demographic, not geographic data. But with every city and state undergoing something unprecedented right now (Covid-19 and/or protests), we are seeing a massive difference in geographic messaging.
  1. I am giving you exclusive FREE access to all of our data (March, April, May, June, and July + our survey analyzing the protest culture on consumers) — just go to winbigmedia.com, click on the “Covid-19 Consumer Research” tab (my “crib-notes” analysis of all the data is also found on this page as well).
  2. If you are interested in deeply understanding your specific customers (both demographically and geographically) in real-time to identify how to pivot your offerings or message, let me know. I’m willing to evaluate up to 3 data sets in your target market (for example: tracking your customer/client list, your website visitor behavior, and your ideal client market) for an extremely low cost (less than $5k). We will overlay your target lists and track your consumers’ movements online to understand not just what they “say” but also what they “do” online. This will allow you to optimize your marketing messaging and improve ROI. It’s massively helpful to the business owners who’ve undertaken it.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Phillip Stutts

Phillip Stutts


Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”