The marketing game is rigged. That’s a 100% accurate statement.
And it feels like no matter what you do with business, your marketing is always an iffy proposition or a complete bust.
Consider this:
· According to Forbes, consumers see up to 10,000 online/offline ads per day.
· According to Compuware, a single bad experience on a website makes users 88% less likely to revisit the website.
· According to the Bayard Institute, the average eCommerce shopping cart abandonment rate is 68.81%, which accounts for $260 billion in lost orders nationwide.
· According to Mediakix, only 3,000 YouTube influencers have…
I need your help and it’s really important. This isn’t some click-bait ask, I genuinely need it.
If you’ve read this blog over the last few weeks, you know that I am releasing my new book soon. It’s called The Undefeated Marketing System — How to Grow Your Business and Build Your Audience Using the Secret Formula that Elects Presidents and I want to invite you to read the “Introduction” and “Chapter 1” of the book — which I am giving to you exclusively for free — and want your opinion on it.
And here is the crazy thing…
A year ago, I screamed from the mountaintop that only three data-backed messages would work during the initial Coronavirus lockdown:
- How your product or service created “safety” for others
- How your product or service builds “trust”
- How your product or service “helps others”
That article helped thousands of business owners pivot their ad messaging and grow their bottom line. The article itself had over 50,000 reads, Gary Vaynerchuk had me on his show to discuss, and even Mark Cuban posted the article on his LinkedIn page.
One year later, after lockdowns, virtual school, protests, crazy elections, and vaccinations, there is…
Now that the secret is out… it’s time for more
I am excited to announce the launch of my brand new podcast, The Undefeated Marketing Podcast! This show will take a deep dive into my 5-step marketing system with insightful guests, actionable tips, and a better understanding of how a data-backed marketing system will allow you to win big.
Up first — master storyteller, Cal Fussman
ABOUT THE EPISODE-
Cal Fussman, the host of “Big Questions with Cal Fussman”, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed.
Phillip begins by remembering his first…
Best selling author and marketing expert Phillip Stutts is finally set to release controversial second book, The Undefeated Marketing System — How to Grow Your Business and Build Your Audience Using the Secret Formula that Elects Presidents
(Santa Rosa Beach, FLA.) April 15, 2021 — Best-selling author, Phillip Stutts, has signed with Lioncrest Publishing to publish his latest book, “The Undefeated Marketing System — How to Grow Your Business and Build Your Audience Using the Secret Formula that Elects Presidents”, slated for release on April 20, 2021, and available to pre-order now on Amazon.
Lioncrest Publishing has published 1600+…
Some good news for readers of this blog.
Facebook has finally succumbed to outside pressure and lifted its ban on “social issues” ads. If you read my recent story about how this “ban” affected a non-profit trying to save children from abuse, then you know this is an important victory for all of us.
Will it last? I hope so, but probably not.
In addition to the charity story, you may have also heard about my business marketing book cover being banned by Facebook due to the subtitle’s mention of presidential elections.
I’m happy to report that that ban has…
If you are like me, you love to read books that you can apply, and they will change your life forever. Rarely are two books released around the same time achieve this outcome.
Yet…here we are…
The first book is by James Altucher, called “Skip The Line.”
Is big tech censorship out of control?
Clearly yes.
You see, two huge stories have emerged in the last few weeks that portend a scary future for using social media platforms to market our businesses.
Let me tell you what happened…
Justin Donald wanted to spread his unique financial message to the average investor. He hit it big.
His recently released book, “The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom,” landed #1 on the Wall Street Journal’s best-seller list.
Pretty cool, right? Well, here is something that’s not so cool. …
It feels like we are all subscribed to 20 different email lists these days and who has time to read it all? I certainly don’t.
So, I’m making changes
I often preach to my clients, to other business owners, and to marketers that they need to innovate constantly, and now I am heeding my own advice. This blog — which I’m beyond grateful that you subscribe to — is changing.
I’m going to rejigger this blog going forward. I’ll continue to only send this email out every two weeks but I will now focus my content around two easy marketing…
My work was banned by Facebook. Let me tell you what happened…
A few weeks ago, I emailed 60 friends in the business world and asked them for help. I have a new book coming out in the spring and I wanted feedback on the 10 cover options my publisher had sent me to review.
Guess what happened? Of the 10 covers, three of them got 20 votes each. Weird that it went that way, but that’s not the story.
So I took the three top-voted covers, and asked my team to execute a $500 advertising A/B test on Facebook…
Phillip Stutts
Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”
