The marketing game is rigged. That’s a 100% accurate statement.
And it feels like no matter what you do with business, your marketing is always an iffy proposition or a complete bust.
· According to Forbes, consumers see up to 10,000 online/offline ads per day.
· According to Compuware, a single bad experience on a website makes users 88% less likely to revisit the website.
· According to the Bayard Institute, the average eCommerce shopping cart abandonment rate is 68.81%, which accounts for $260 billion in lost orders nationwide.
· According to Mediakix, only 3,000 YouTube influencers have…
Master of “The One Thing” Geoff Woods joins Phillip this week to discuss how he helps business leaders invest their time to achieve extraordinary results.
The pair begin by telling listeners about their connection through the mastermind “Front Row Dads” in which they both focus on their goal to become a better father and husband.
Then the pair dive into Geoff’s work and how exactly he helps business leaders from small businesses to Fortune 500 find clarity in their goals and work-life. …
“The most likely person to get scammed is the guy who *most recently* got scammed. Why? He believes in magic pills and quick fixes.” — @BowTiedBull (Twitter)
A successful businessman recently reached out to me. After years of success in one business, he decided to try his hand in the emerging marijuana sector.
2 years in, it wasn’t going well. We jumped on a Zoom, I could tell his voice was full of shame, and he said to me with frustration in his voice:
“Phillip, I don’t know what to do. I’ve tried everything I possibly can, and our company…
Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike’s expertise of building a cash-generating business around a personal brand and Phillip’s groundbreaking strategy for business owners to win at marketing.
The pair begin the discussion by covering how the marketing game is rigged, and how those who come out on top have realized that they are playing a data game combined with a valuable message to their target…
Here’s a quick post just for you to share 10 new mind-blowing marketing statistics that will influence the way you do business.
I often say the marketing game is rigged for 99.9% of marketers and entrepreneurs. My mission is for you to win the game of marketing no matter what changes the big social media platforms make.
The marketing world is shifting dramatically right now, so here are 10 incredible indicators you need to know (so you can adjust quickly and beat your competition):
1. The following list is the share of Americans who use specific social platforms (Pew):
Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them.
The duo starts strong with the #1 insight Douglas has gathered from all of the guests on his show — marketers that have the ability to empathize with the consumer will win. Always. Douglas then dives into an example using one of the most successful companies in the world right now, Amazon.
The pair then highlight one of…
Interested in knowing four of my favorite super-easy marketing tactics that you can flawlessly execute and grow your business exponentially (and they cost almost nothing)?
Good — because today, I will lay them out for you– not only in this blog…but I’ve also gone in-depth on my podcast about them — and I’m giving you access to it for free…
1. In all my years of marketing, there are 3 types of ads that I have consistently seen convert at a higher rate than any other types of ads: ads with 5-star reviews that offer social proof, humorous ads that…
ABOUT EPISODE 6-
Entrepreneur, angel investor, and the master of going “viral,” James Altucher joins Phillip for the 6th episode to gain insights into James’ experience building his brand and marketing his books to hit the Wall Street Journal bestsellers list.
Phillip and James dive headfirst into James’ recent endeavors, highlighting how he is using the practices in his book “Skip The Line” to create a podcast series that shows his journey to turning various people into millionaires.
Additionally, James sheds some light on his path into comedy and how he takes on the mantra of “no thinking: just train…
ABOUT EPISODE 5-
Co-founder and podcast host of From Founder To CEO, Todd Uterstaedt, joins Phillip for the fifth episode to discuss marketing from the perspective of a founder/CEO looking to grow their business.
To start, the pair walks through Todd’s recent failure as a marketer in which he invested $60,000+ for no return.
The discussion shifts from Todd’s personal failure to focus on what founders get wrong with their marketing. He dissects the “special power” that founders believe they have when their business’ get their first break, and how founders lose it without even knowing. …
As we head into Memorial Day weekend, I hope you have a relaxing few days with friends and family — and please remember to reflect on those who gave their lives for our freedoms.
If you are looking for a few good reads for the weekend, I highly recommend a couple of newly released books — from 2 friends — that will not only help grow your business but will make you a better human being. Seriously.
You know I’m a big fan of going against the grain when it means getting outsized results.
It’s true of marketing companies.
Founder/CEO: Win Big Media | Founder: Go Big Media | Repped by Vayner Speakers & Keppler Speakers | Author: “Fire Them Now: The 7 Lies Digital Marketers Sell…”